The business thrives on intangible assets (brand recognition, marketing playbook, loss-avoidance strategies), supported by lightweight, flexible facilities that enable its lean and profitable operation
1) Booth Setup for Offline Sales - This setup was critical to sales throughout this period, enabling to capitalize on CNY’s high-traffic markets. Tailored to showcase cookies as premium gifts, driving impulse buys and brand visibility.
2) Online sales infrastructure - A virtual facility (e-commerce social media marketing) supporting.
3) Proven Playbook: Our secret success of $100K in one month—offline booth mastery and online sales magic, plus loss-avoidance tricks to keep profits high.
4) No Heavy Assets: No storefront, warehouse, or machines—low startup costs, low risk, just pure profit potential.
设施设备
1) Established CNY Bakeries and Confectioners
2) Pop-Up and SME Vendors at CNY Bazaars (where you are part of the equation)
3) E-Commerce Platforms and Online Bakers (where you are part of the equation)
4) Supermarkets and Mass Retail
市场竞争
1) Scaling CNY Sales Through Broader Market Presence (Expansion lies in increasing booth presence at more Singapore bazaars (e.g., Takashimaya, VivoCity and etc)
2) Growing Online Sales Year-Round (scaling the online store (e.g., Shopee, Lazada, or a branded website) with new products, subscriptions, or wider marketing)
3) Targeting Corporate Gifting and B2B Markets (corporate gifting for clients and staff)
4) Product Line Diversification (expanding into related products or healthier options can attract new customers and extend the brand’s appeal beyond festive seasons)
5) Regional Expansion to Malaysia or Beyond
6) Franchising or Licensing the Brand
扩张潜力
Brand Management, Customer Engagement, Marketing Playbook Walkthrough and Implementation Training, Loss-Avoidance Strategy, Expansion Strategy Guidance
支持培训