Selling Premium Ear Plugs Brand

Selling Singapore's premium ear plug brand called ATTENU8. 127% funded in Kickstarter

We are the only premium ear plugs brand in Singapore and perhaps even Asia. Many of the top ear plugs competitor come from US or Europe with bigger marketing budget. Other than launching on Kickstarter, I never did any paid marketing. All sales are through organic channels or adhoc events.

Target audience:
Light sleepers, people who are sensitive to sound, special needs individuals who are sensitive to loud noises, concert goers, navy, people near renovation or construction, musicians, motorbikers. These sell well during festive periods as gifts, or F1 event or concert goers. So many use cases as long as the individuals need to reduce the noise around them to go about their daily lives per usual.

Distribution:
We have a distributor in Singapore, Malaysia, Hong Kong and Taiwan. Some brands that we're in, Swee Lee Music, Tangs Orchard to name a few. Recently, we've sold at an orchestra concerts at Esplanade and the music students as SOTA.

The last time we pitched to an investor was in 2021, valued at $125K but honestly since then, I haven't pushed sales and have since closed the Pte Ltd business so I am selling the business, inventory and connections with manufacturer and distributors.

During the transition, I am happy to help with local operations or scaling with the existing knowledge and contacts I have.

Right buyer:
The right buyer would be someone who knows how to scale an online business with distribution channels. Who know how to do online marketing. To take a premium brand and push it to market with connections.

Costs:
My operating costs are less than $1000 per year (the basic such as accounting fees and website maintenance fee) so I kept this business cause it's profitable. Fully online business www.attenu8.co to service international customers. Locally I'm on Lazada and Carousell with 5 star ratings and hundreds of positive review

Stock & Marins
Factory is based in China where they keep the remaining stock (800 sets), I have about 300 ear plugs here in Singapore that takes little space (no rental of space needed).

Margins are about 70%-80%. Yearly sales are not much because it's organic ranges between $10-$20K per year, but again, because I don't do marketing and operating costs are low, it's already profitable as a side income for me.

Asking price includes the inventory that I own, which is already worth $10K

Looking for sincere buyers. Scam accounts, please stay away. I've had enough experience to know you're a scam from the get-go.

Am ok to hold on to this business as it's side income for me given the little expenses incurred. But looking to see if there's any genuine buyer out there willing to scale a this product and brand in Asia. I can share with you my current-day operations and numbers are pretty low (average $15K per year) given the organic nature of how I ran the business. I have P&L numbers from 2021 to 2025.

Takeover includes the intellectual property trademark of ATTENU8, all assets, channels, stock.

Please only contact if you're sincere and understand that then numbers aren't a true reflection of the potential due to me being inactive over the last few years.